The genesis of the brand

The story behind the creation of the Christian Etienne watch brand



Meeting people...
Moments of sharing...
Requests from customers, collectors and friends...
Exchanges with colleagues and old friends...

This was probably the starting point for my desire to create my own brand and
and develop my first collection.

I set out with the idea of creating a collection that paid tribute to the astonishing simplicity of mechanical watchmaking.


The movement - a heartfelt choice

The choice of movement was the first step in the genesis of this eponymous collection. The Omega 30T2 movement left its mark on my watchmaking career, as I had to restore those on several occasions. A high-precision caliber, a robust and proven construction with a sufficiently large diameter and a genuine historical identity, it met all my requirements. So I set off in search of the movement, and after a few months my research enabled me to fill my drawers with around twenty pieces. 

I was particularly motivated by the desire to revive an iconic movement from the 40s and 50s that left its mark on watchmaking. Dedicating this movement to my first collection was an obvious choice. All that remained was to tackle the restoration.


A symbiotic case

Christian Etienne watch case profile Christian Etienne watch movement

The next step was to design a case that would pay tribute to this movement. Still inspired by the 40s and 50s, I opted for a round, ergonomic case with a diameter of 39mm that fits perfectly on the wrist, creating a perfect symbiosis between the case and the movement. The glass back reveals the movement and its decoration. Always in the spirit of quality and on the good advice of my prototypist, I opted for a screw-down caseback. If you look closely at the back of the case, you'll see a dodecahedron-shaped case (12 sides) that allows the back to be locked in place with custom-made tooling. This system gives me all the space I need for engraving. The diameter of the crown is large enough to allow easy winding.

The design of my watch case would never have been possible without the support of craftsmen, colleagues and friends who advised me, supported me and gave me the chance to create a die for the case, produced in very small quantities. As an anecdote, the time spent adjusting the die-cutting press and changing tools was more important than cutting the few pieces I needed. Without the people around me, this case would never have existed.


The look of the dial

The dial is the face of the watch, the signature of the watch. It's the first thing you see when you look at a watch. I've designed it to be very simple, so that it's easy to read, but with particular attention to detail. The hour markers are elongated triangles with a concave shape at the tip. This particular shape is also found on the hands. The design of my minute and hour hands was inspired by my experience in watch restoration. My aim was not to make a simple copy of an existing hand, but rather to capture the elegance of traditional hands, adding my own personal touch.


The Ajoie seal symbol

Vouivre symbol of Ajoie

All my creations are engraved with the seal of Ajoie, the mythological figure of the "Vouivre", a two-legged dragon with a bird's head and a pointed tail. This symbol has been closely associated with the Porrentruy region since ancient times. Exactly how and when it came into being remains a mystery, but its visual image as a symbol of the region is an integral part of it. It was obvious that this seal should feature on my watch collection as a tribute to Porrentruy's rich watchmaking history.

My thanks to all the artisans

I'd particularly like to thank all the artisans who agreed to work with me. I know how difficult it is to work with small quantities and, despite this constraint, they all responded. As a way of saying thank you, I'd like to dedicate this first collection to them.

  • My friend Hughes Jolidon (Créajo in Courfaivre), who helped me code the technical drawings and advised me on the choice of the best suppliers,
  • Claude Ourny, prototypist, with whom I had many discussions about the design of my case and who agreed to develop this box,
  • Damien Gatherat, a tinsmith, who gave me the chance to make a tin for my case,
  • AM Polissage, polishing my case, https://www.am-polissage.ch/
  • Daniel Guélat in Courtedoux, for creating the printing plate
  • Estima in Granges, for making the hands, one of the only companies I worked with located outside the canton of Jura,
  • GB Cinturini, in Turin, for creating leather bracelets,
  • My daughter Léa, in her role as graphic designer, who, among other things, designed my logo, and my son Quentin, for his advice as a watch designer.


Christian Etienne

The story of a life devoted to watchmaking in his restoration workshop "A La Clinique Horlogère".

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The story behind the creation of the Christian Etienne watch brand
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